Two young brothers in a high-tech modern indoor golf simulator lab planning strategy
The Laboratory Origin The Obsession with Better.

It began when two brothers fell in love with golf during the 2020 lockdowns. That passion evolved into an obsession with getting better, leading them down a rabbit hole of infinite swing data.

Driven to bridge the gap between data and feel, we built KinetIQ Swing to replace guesswork with biomechanical truth.

We provide real-time motion analysis to help you better understand your swing and remove every barrier to your improvement.

Our Core Beliefs

We are dedicated to enhancing the practice experience by providing all golfers with the precise data they need to master their motion.

SYSTEM ARCHITECTURE V4.0

Precision Over Intuition

Align your feel with real impact using raw biomechanical data. Our sensors capture motion at frequencies invisible to the human eye, providing absolute clarity on your true body motion versus what you think you feel.

01 CALIBRATION ACTIVE

Ungated Improvement

Progress shouldn't be restricted. We empower you with the data to master your swing on your own terms. True mastery is built through iteration.

02 ACCESS GRANTED

Data-Driven Mastery

Data is the key to elevating your own swing intelligence. Bridge the gap with your coach through precise data points, allowing for targeted improvements and a professional-grade understanding of golf mechanics.

03 DATA STREAMING